Introducing a New Symbol for a Timeless Legacy

The western shore of Lake Tahoe has always been more than a destination. It is a place where mountains meet the lake, where generations have gathered to create traditions, and where memories are passed down like treasured heirlooms.

For decades, Homewood has been woven into the stories of families who return season after season. Look through sixty years of grainy and faded photographs and you’ll see the ski equipment evolve, and the fashion change. Yet one thing remains constant: the smiles on every face.

Homewood’s legacy then and now has always been joy.

Today, we are proud to introduce a new logo and brand identity that honors that legacy while looking toward the future.

A Symbol of Place, Tradition, and Belonging

The new Homewood brand was created to capture what has always made this place special: love, pride, belonging, and connection.

It represents a mountain steeped in tradition and a lake deeper than time itself. It reflects the spirit of Tahoe’s West Shore—slower, quieter, more intentional. A place where families disconnect from the noise of everyday life and reconnect with one another.

This new identity is not about changing who we are.

It is about expressing more clearly who we have always been.

New Peaks. New Depths.

As Homewood enters its next chapter, our commitment remains unchanged.

We remain dedicated to preserving the character of the West Shore while creating new opportunities for families to connect, explore, and build traditions that endure.

There are new peaks of experience ahead.

New depths of connection.

A mountain’s legends.

A lake’s history.

A family’s future.

Welcome to the next chapter of Homewood.

Join us in Celebrating the Future of Homewood

Homewood Community Social & Gondola Celebration

🗓 Saturday, June 13
⏰ 2–6 p.m.
📍 Outside at North Lodge

Food
San Miguel Food Truck

Community Update 2:30-3 p.m.
– The Gondola Project
– Madden Chair Auction Donation to Sierra Community House
– More Exciting News about the Future of Homewood

Live Music 3 – 5:30 p.m.
Jenni & Jesse of Dead Winter Carpenters

Plus up to 40% off at Homewood Retail!

Connect with neighbors, friends, and community members as we celebrate exciting momentum and shared vision for Homewood.